Main Rose was never intended to be just a fashion brand. It is a reflection of Zara Larsson's world - shaped by the people, brands, aesthetics, and ideas that continue to inspire her. Confident, feminine, playful, and unapologetically expressive, it creates space for collaborations that feel personal, intuitive, and rooted in genuine connection.

That is what made NIIHAI a natural fit. Long before this partnership existed, it was already a brand Zara gravitated towards - one that felt aligned with her own sense of style and perspective. Bringing NIIHAI into the Main Rose universe was never simply about creating a product together, but about sharing a brand that had already become part of her world.

Designed with versatility at its core, the collection moves beyond traditional notions of swimwear. These are pieces intended to be worn, styled, and reinterpreted - on the beach, in the city, and everywhere in between. Blurring the line between swim and ready-to-wear, the collection transforms swimwear into statement styling pieces - designed to be worn, layered, and reinterpreted beyond expectation. More than a collaboration, it is a meeting of two worlds brought together by a shared perspective on confidence, individuality, and modern femininity.