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MAIN ROSE by Zara Larsson

Privacy Policy

Last updated: September 10th, 2025.

This Privacy Policy explains how we (Pleaze AB, “MAIN ROSE”, “we”, “us” or “our”) collect, use, disclose and safeguard your personal data when you visit our website or make a purchase from our online store, in accordance with the General Data Protection Regulation (EU) 2016/679 ("GDPR") and Swedish data protection law.

By using our website, you agree to the terms of this Privacy Policy.

1. Who We Are

Company Name: Pleaze AB
Company Registration: 559503-7184
Registered Address: Linnégatan 44, 114 47 Stockholm, Sweden
Contact Email: info@mainrose.com

We are the data controller responsible for the processing of your personal data as described in this policy.

2. Data We Collect

When you interact with our website, we may collect the following categories of personal data:

  • Identity and Contact Data: Name, address, email, phone number
  • Transaction Data: Purchase details, order value, currency
  • Payment Data: Payment method, credit/debit card details (processed securely via third-party payment providers; we do not store full card details)
  • Technical Data: IP address, browser type, operating system, device identifiers, cookies and usage date
  • Usage Data: Pages visited, time spent on site, interactions
  • Marketing Preferences: Your opt-in choices for newsletters and promotions

3. Legal Basis for Processing (EU & UK Customers)

We process your personal data based on the following legal grounds:

  • Contractual necessity: To fulfill our obligations; Process and deliver your order
  • Legal Obligation: For accounting and tax compliance
  • Consent: For marketing communication and using cookies (when required)
  • Legitimate Interest: To improve our website and services, prevent fraud, and ensure security

4. How We Use Your Data

We use your personal data to:

  • Process and fulfill your orders
  • Provide customer service and support
  • Manage your orders
  • Send updates about your order status
  • Send marketing communications (if you’ve opted in)
  • Personalize your shopping experience
  • Analyze and improve our services and product offerings
  • Fulfill legal obligations (e.g., accounting, tax)

5. Sharing Your Data

We may share your data with trusted third parties, including:

  • Payment service providers (e.g., Stripe, PayPal)
  • Shipping and logistics providers (e.g., Shipping companies, warehousing partners)
  • IT service providers (e.g., hosting and analytics tools)
  • Professional services (legal and accounting professionals, where required by law)

We do not sell your personal data to third parties. All third parties are contractually required to handle your data securely and in compliance with GDPR.

6. International Data Transfers

If we transfer your personal data outside the EU/EEA, we ensure appropriate safeguards are in place, such as:

  • Adequacy decisions by the European Commission
  • Standard Contractual Clauses (SCCs)
  • Other legally accepted transfer mechanisms

7. Data Retention

We retain your personal data only as long as necessary for the purposes stated in this policy, or as required by law. Typically:

  • Order data: 7 years (to comply with local accounting law)
  • Marketing data: Until you unsubscribe or withdraw consent
  • Technical/cookie data: as per our Cookie Policy

8. Your Privacy Rights

EU & UK Customers (GDPR):

  • Right to access your personal data
  • Right to rectification of inaccurate data
  • Right to erasure ("right to be forgotten")
  • Right to restrict or object to processing
  • Right to data portability
  • Right to withdraw consent at any time

International Customers

If you are located outside the EU/UK, please note that the specific rights granted under GDPR or UK data protection laws may not apply to you. However, depending on your place of residence, you may still have rights under your local or state privacy laws (for example, in certain U.S. states such as California, Virginia, Colorado, and others). We will comply with applicable privacy laws relevant to your location. If you are a resident of California, you have specific rights under the California Consumer Privacy Act (CCPA/CPRA), including the right to know, delete, and opt-out of certain data sharing.

To exercise any of these rights, please contact us at info@mainrose.com.

9. Children’s Privacy

Our website and online store are not directed at children under the age of 16 in the EU/UK or under 13 in the United States. We do not knowingly collect personal data from children. If we become aware that we have inadvertently collected data from a child without proper parental consent, we will take steps to delete it. If you believe a child has provided us with personal data, please contact us at info@mainrose.com

10. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your browsing experience and analyze traffic. 

11. Security measures

We use appropriate technical and organizational measures to protect your personal data, including encryption, secure servers, firewalls, and restricted access. While we take all reasonable steps to protect your information, please note that no method of transmission over the Internet is 100% secure.

12. Changes to This Policy

We may update this Privacy Policy occasionally to reflect changes in law our business practices. The latest version will always be available on our website, and we will notify you of any significant changes.

Contact

If you have questions about this privacy policy or how we process your data, please contact us at:

Pleaze AB
Email: info@mainrose.com
Postal address: Linnégatan 44, 114 47 Stockholm, Sweden

For EU/UK customers, you also have the right to lodge a complaint with your local data protection authority.